What it is
Echinacea is a genus of flowering plants in the daisy family (Asteraceae), native to North America, with three primary medicinal species: Echinacea purpurea (the most studied), Echinacea angustifolia, and Echinacea pallida. The root, aerial parts, and seeds contain alkylamides (isobutylamides), caffeic acid derivatives (echinacoside, cichoric acid), and polysaccharides. Echinacea is one of the most widely sold herbal supplements globally, primarily marketed for cold and flu prevention and treatment. However, the clinical evidence is mixed, and product quality is a major issue—many commercial echinacea products contain little to no active alkylamides.